The ad agency that came up with the new "look" is mentioned here also.......an ad agency with offices based on Madison Avenue in New York City. That should tell you something. No surprise there..........hot shot advertising "experts" with no clue or connection with most typical average grocery-shopping Americans.
Kroger spent well over 150 million dollars on advertising last year. I wonder how much it will be for all of 2019?
Company announced the other day that it will be more successful than most people expect in 2020, due to modernization and investment in delivery systems. New advertizing art in store represents "everyone" as damn ugly. Big companies also die.