I don't get their logic when it comes to the store layout. Before they started the store expansion/remodel, they had frozen food, dairy, and deli on the same side of the store. Now they've moved frozen and dairy clear over on the other side 30 aisles away. It used to be you could get your frozen food and dairy products and pick up something hot from the deli right there in one spot and then head toward the checkout lanes and be home with the frozen stuff still frozen and the hot stuff still hot. Now, if you get something hot from deli, by the time you get over to the frozen food section it's cold. If you get your frozen food first, by the time you get to the deli area to pick up something hot like a chicken, it's starting to thaw
The idea is to create impulse buying, where the customers are forced to pass by and see and react to merch they normally wouldn't. Crazy and wicked as this sounds, it actually works.
The idea is to create impulse buying, where the customers are forced to pass by and see and react to merch they normally wouldn't. Crazy and wicked as this sounds, it actually works.
Not with me it doesn't. I always make a detailed list and I only bring enough cash with me to pay for what's on the list. Since I'm there nearly everyday, I only need to pick up a few items at a time.
The idea is to create impulse buying, where the customers are forced to pass by and see and react to merch they normally wouldn't. Crazy and wicked as this sounds, it actually works.
Not with me it doesn't. I always make a detailed list and I only bring enough cash with me to pay for what's on the list. Since I'm there nearly everyday, I only need to pick up a few items at a time.
Yeah, the smarter ones just get pissed off by this. But it's a numbers game, and even most of the customers who will openly complain about being redirected will still end up spending waaaay more money than they normally would. Again, this formula has proved successful many times among many retailers.
