Ease and speed of check out is important to customers. Scan quickly and accurately.

Kroger doesn't have much to offer over the competition, so the company has tried, over the years, to push "Faster Check-Out at Kroger!" as a means to win over customers and convince them to shop at a store with supposedly shorter wait times. This is not what actually happens very often in Kroger stores because many cashiers don't care how fast/slow they go (there aren't any incentives/consequences) and so this leads to surge/relief help being called far, far too frequently from other departments that are already short-staffed, which in turn leads to one of two things happening: the surge/relief help comes up front and helps check out the customers faster but the department(s) that the surge/relief help came from ends up suffering or the surge/relief help ignores the calls to come up front in order to take care of their department(s) but the customers end up waiting longer in line than Kroger expects/wants.

The solution? Not only staff the departments better, but also pay people better. Strive to keep the quality workers and weed out the dead weight. The result? A fast, efficient and happy workforce that not only checks out customers with speed and ease, but also works hard to make the stores look great every day so that a majority of customers leave happy and return frequently.