It's a baby-poop yellow logo, circa 1973.

Feeling uplifted yet?

Anonymous wrote:

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Anonymous wrote:

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someone leak the announcement.  Someone find what this is and leak the **** out of it.

https://www.businessinsider.com/kroger-memo-says-brand-is-failing-teases-announcement-2019-10

 

After everything they have done, they way they treat people, and the likelihood that you, the person with this information, is just as expendable as everyone else, if not already fired come November or bonus time.  You know, to help you transition.

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 People don't care about how Kroger brands their products.  If they like something, they'll continue to buy it no matter what it's called.  It's only when they tinker with the actual product that causes people to stop buying something.   What people don't like is when stuff is out of stock or it's moved to some weird location.  For some unknown reason our store has the Rit brand laundry dye in the foot care section.

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Exactly!

How about hiring sufficient help, adequately training the new people and having the proper supervision in place to ensure trucks are getting done and orders are being properly written? What good is branding if the shelves have hundreds of EMPTY SPOTS? How about too cooling it with all the blasted resets? STOP moving stuff around because it really ticks off regular customers! I'm tired of seeing the Kompass reset team almost as frequently as employees that work at the store. AND... stop building these behemoth displays that annoy the heck out of customers because of how hard it makes it to navigate the store AND stop building displays/shippers with product that's NO WHERE NEAR the actual aisle the product is on (or likely isn't... because all the darn product is on the display/shipper and NOT the actual shelf location!).

Oh and STOP with all the self check-outs. Are you not getting the hint when you have twelve plus self check-outs open with a few customers using them while your two registers with cashiers are four, five or more customers deep!?

But by all means Kroger keep turning a blind eye to the very real and obvious problems/complaints and keep focusing on stuff that isn't going to reverse the downward trend. Let's see how low the already-low Kroger stock price can go as investors jump ship!

yeah, yeah kroger is refreshing the brand. it's been mentioned in KTV broadcasts for months now so anybody who has been to a board meeting should be aware this is coming.

Every store should have a giant palette in the backroom with the new signage by now. Don't we do something like this every year? I remember the blue and orange and "Glad you're here!" t-shirts and there was something a year ago where all the stores had the door clings that covered entire doors.  It's not like we should expect them to change the "Kroger" logos out front of every store.

kroagrr wrote:

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It's a baby-poop yellow logo, circa 1973.

Feeling uplifted yet?

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It mentions a big announcement on Nov 5th on our Feed home page.

Probably includes the pastel labels we have been getting for some products.  Kroger ravioli labels are pastel colored now.

Anonymous wrote:

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I'm not surprised a lot of the brand items don't taste all that great and can't compare to other name brand products. Some of the brands taste terrible or don't quite cut it to other brands. Just like other companies they push out the competitor products that made people come in and replace it with their products. They push, push, push their products. If customers don't care for an item they won't purchase it. I've tried a few of our products and I do not care for them because most of them taste bad or don't quite cut it compared to other brands.

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 I think some Kroger brand products are pretty good.  None of their store brand items taste like the national brands, but that doesn't mean they're not as good.  I like their chips and their ice cream, the regular kind not the Private Selection.  I always buy their bread.  One thing I don't like is their copycat versions of certain cereals.  Their versions of Rice Krispies and Cap'n Crunch peanut butter crunch just can't compare to the national brands.  I will say they're not alone however.  I've never tasted any store brand cereal that tasted as good as the national brand.

Some products are really non-brand specific. Think about Milk, Eggs, Frozen Vegs., Water, while some name brand exist, a majority of customer buy store brands. Previously, consumers were very name brand loyal, most likely due to the heavy marketing during pre-90's TV shows. In reality stores brand are the same or very close to national brands, if you can save 10-25% and get basically the same thing...

I wouldn't say they push anything out, if 90% of commodity sales are store brand, at some points its not worth multiple options. Item sales and their profit margins decide the fate of everything.

Going 4011 wrote:

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One thing I wish they would do is combine all the Kroger "brand" stores (e.g. Harris Teeter, Smith's, Dillons) under one name, Kroger.

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 They'd lose customers if they did that. Harris Teeter has fanatical brand loyalty, people would not take well to ditching it.

Anonymous wrote:

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I'm not surprised a lot of the brand items don't taste all that great and can't compare to other name brand products. Some of the brands taste terrible or don't quite cut it to other brands. Just like other companies they push out the competitor products that made people come in and replace it with their products. They push, push, push their products. If customers don't care for an item they won't purchase it. I've tried a few of our products and I do not care for them because most of them taste bad or don't quite cut it compared to other brands.

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 Yes I'm not a fan of krKrog brands for most things

so this is the "BIG" news? Rebranding? I thought it would be something actually worthwile, like allocating more hours and hiring more staff to help out, or fixing/updating out of date stores that need that. nope. its just...rebranding. Big F*cking whoopdy doo.