It looks absolutely terrible. 

Those "cartoon" characters remind me (in a very vague way) of the older type "Fisher Price Little People".  Some of you younger guys may not know what I am talking about........these toys (part of toy sets) were SUPER popular in the 1960s and 1970s. The very earliest ones were all wood. Later, part wood and part plastic, and finally all plastic.  The earlier ones were also involved in some accidents with small children choking to death after putting them in their mouths. In later years they were redesigned...... they got fatter and larger, so less prone to be a choking hazard.  They are now collectors items and some people collect them avidly.......  see this keyword search on google

https://www.google.com/search?newwindow=1&hl=en&tbm=isch&sxsrf=ACYBGNSf-yp71qeAVDebE2gsIFAn3qvxGQ%3A1572902572462&source=hp&biw=1280&bih=610&ei=rJbAXYvfGM2UtQX4hb4Q&q=vintage+fisher+price+little+people+figurines+wood+plastic&oq=vintage+fisher+price+little+people+figurines+wood+plastic&gs_l=img.3...1492.15448..16681...3.0..0.256.6607.28j31j2......0....1..gws-wiz-img.....0..0j0i30.8EFiZhZFqaA&ved=0ahUKEwiL5eDYvtHlAhVNSq0KHfiCDwIQ4dUDCAY&uact=5 

Probably a year.  Or, until someone has a new refresh idea.

Yes, Someone already mentioned Fisher Price characters to me.

They also mentioned Christmas cartoons from the 1970s with an elf.  Charlie Brown or Rudolf.  I can't remember which one

.....from......LIKE.....
                      ........to..............LOVE

Anonymouse1 wrote:

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Probably a year.  Or, until someone has a new refresh idea.

Yes, Someone already mentioned Fisher Price characters to me.

They also mentioned Christmas cartoons from the 1970s with an elf.  Charlie Brown or Rudolf.  I can't remember which one

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 One of the characters reminds me of HERMEY, who wants to be a dentist......   He's an elf who doesn't like to make toys!  

https://www.youtube.com/watch?v=RYNBuUz04hw 

4hourrush wrote:

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If they really think that customers are going to get "excited" for these stupid little characters...they really have lot their minds. this company is going down in flames.

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 Those new characters look like they should be on a FisherPrice toy, on a kindnergarden or pre-schooler classroom wall. To tell you how not amazing these things are; we have a special needs bagger who gets excited jumping up and down happy over the silliest things; such as if he gets 17 instead of 16 hours. He saw these new characters and asked "why are the fisher price guys here?" He said they do not belong at kroger but rather on fisher price toys.

I think they are cute! At first I didnt like them because its different but they have grown on me. 

Anonymous wrote:

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We had Little People in the 80s too.

 

The signage looks awful, almost like its a joke. How much did they pay a marketing company for this idea?

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 Question is how little did they spend. Everyone knows krKrogoger cheap.