Is it true Kroger is getting rid of IN STORE AUDIO NETWORK and replacing it with Vibenomics?

Date: Jul 9, 2020

Is it true Kroger is getting rid of IN STORE AUDIO NETWORK and replacing it with Vibenomics?

Date: Jul 10, 2020

It is 100% true. Its not a rumor

EUID_Unknown · Guru

Does it really matter to any Associate or Customer? As long as they will keep playing upbeat music and not have completely cheesy commercials. I would bet most Associates tone out most of stuff that does over the PA, except when they hear their name or someone really mess up a PA announcement.

Date: Jul 10, 2020

EUID_Unknown wrote:
Does it really matter to any Associate or Customer? As long as they will keep playing upbeat music and not have completely cheesy commercials. I would bet most Associates tone out most of stuff that does over the PA, except when they hear their name or someone really mess up a PA announcement.

Yes, it does matter, but since you are in a fog and don't notice things like the smarmy announcement "Please wash your hands and sanitize your work station" every fifteen minutes for the last 4 months straight, (a form of torture and an insult to anyone halfway intelligent) or have heard "MY BRAVE FACE" by Paul McCartney for the 5,000th time in 5 years over the music feed, you are obviously tone deaf.

This is a question and answer forum. How come when someone asks an innocent question, you have (rather often) left a bit of snarky answer such as "Does anyone really care about _______"?

Go somewhere else to spend your time if these questions irritate you.

Date: Jul 10, 2020

Yeah, there are people here who DEFINITELY care...In Store Audio Network sucks rocks, how about that??? evileye

Cheap-a$$ monotonous bastards who are stuck three to five years in the past!!! Relevant??? Hardly... yawn

Date: Jul 13, 2020

Here's a link since no one provided you with one.

https://www.vibenomics.com/kroger-partnership/

Date: Jul 14, 2020

Anonymous wrote:
Here's a link since no one provided you with one.

https://www.vibenomics.com/kroger-partnership/

THANK YOU!!! So Monday, July 20th will be the day our new audio "show" begins at Kroger!! The article was interesting but I noticed they said absolutely nothing about the music. ADS are the only think worth writing about, evidently. I hope the new ads are better than the crap foisted on us by the good ole IN STORE AUDIO NETWORK!!!

EUID_Unknown · Guru

Anonymous wrote:
EUID_Unknown wrote:
Does it really matter to any Associate or Customer? As long as they will keep playing upbeat music and not have completely cheesy commercials. I would bet most Associates tone out most of stuff that does over the PA, except when they hear their name or someone really mess up a PA announcement.
Yes, it does matter, but since you are in a fog and don't notice things like the smarmy announcement "Please wash your hands and sanitize your work station" every fifteen minutes for the last 4 months straight, (a form of torture and an insult to anyone halfway intelligent) or have heard "MY BRAVE FACE" by Paul McCartney for the 5,000th time in 5 years over the music feed, you are obviously tone deaf.
This is a question and answer forum. How come when someone asks an innocent question, you have (rather often) left a bit of snarky answer such as "Does anyone really care about _______"?
Go somewhere else to spend your time if these questions irritate you.

Funny, you not understand the vendor might change, but the messaging/programming is going to be the same or very similar! Yes, its a new vendor, but do you understand your employer is the one that has been having the vendor play the COVID announcements, so the new vendor will play it too. Also, is you listen to the radio in your car, they say the same stuff over and over again too. Programming isn't intended for someone spending hours in one store, its intended for the person spending 30 mins, its basically on a loop!

kroagrr · Guru

https://www.winsightgrocerybusiness.com/retailers/kroger-spins-new-tune

. . . the dialect and language used by on-air ad readers--will be curated by location . . .

That could be a big improvement, right there, if they replace the absurdly chirpy, shrill female voices In-Store Audio uses.

EUID_Unknown · Guru

kroagrr wrote:
https://www.winsightgrocerybusiness.com/retailers/kroger-spins-new-tune
. . . the dialect and language used by on-air ad readers--will be curated by location . . .
That could be a big improvement, right there, if they replace the absurdly chirpy, shrill female voices In-Store Audio uses.

Sounds like "fluff" to me in the press release, will the southern states have voices that sound more southern? Will the western states, also have announcement in Spanish (or do they already)?

Date: Jul 16, 2020

EUID_Unknown wrote:
Anonymous wrote:
EUID_Unknown wrote:
Does it really matter to any Associate or Customer? As long as they will keep playing upbeat music and not have completely cheesy commercials. I would bet most Associates tone out most of stuff that does over the PA, except when they hear their name or someone really mess up a PA announcement.
Yes, it does matter, but since you are in a fog and don't notice things like the smarmy announcement "Please wash your hands and sanitize your work station" every fifteen minutes for the last 4 months straight, (a form of torture and an insult to anyone halfway intelligent) or have heard "MY BRAVE FACE" by Paul McCartney for the 5,000th time in 5 years over the music feed, you are obviously tone deaf.
This is a question and answer forum. How come when someone asks an innocent question, you have (rather often) left a bit of snarky answer such as "Does anyone really care about _______"?
Go somewhere else to spend your time if these questions irritate you.
Funny, you not understand the vendor might change, but the messaging/programming is going to be the same or very similar! Yes, its a new vendor, but do you understand your employer is the one that has been having the vendor play the COVID announcements, so the new vendor will play it too. Also, is you listen to the radio in your car, they say the same stuff over and over again too.
Programming isn't intended for someone spending hours in one store, its intended for the person spending 30 mins,
its basically on a loop!

EUID_Unknown, well of course I totally understand all that, but that will not keep me from being (a little) optimistic that there could be some noticeable changes in the average music playlist we have to hear 8 hours a day 5 days a week and at least maybe some "new" voices , or somewhat different angles on the Ad campaigns Kroger is always concentrating on!! Kroger is NOT a music service or ad agency, they are a grocery store. SO, of course they probably leave most of the in-the-weeds details to whoever they enlist as their audio service. Most Kroger corporate people are too dizzy to understand anything about music or music genres, or the psychology behind all the choices the service puts together on the playlist (if there is any rhyme or reason, which is problematic).

You wrote "Programming isn't intended for someone spending hours in one store, its intended for the person spending 30 mins" yeah, right, so tell that to all the employees who spend more than 30 minutes in a store............its why it can border on real torture for some of us personality types and good music lovers!

So we will soon find out if there is any perceptible differences. Maybe some "new" (or good oldies) songs that have never been played at Kroger before? We can always hope.

Date: Jul 16, 2020

They pay Rem and Gwen Stefani in my store.